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Suppose you're here because you're evaluating Openbridge vs. Power My Analytics or looking for Power My Analytics alternatives. In that case, you are likely looking at how to use data to drive business growth and profitability on Amazon.
First, we'd like to acknowledge the team at Power My Analytics. Sellers and Vendors are looking for automated Amazon integrations, and Power My Analytics has built tools to help them wrangle data. However, Power My Analytics offers limited Seller reports. Power My Analytics also requires users to create their own data apps for Amazon Ads. They do not support any Vendor Central data.
Openbridge takes a different approach; we only use official Amazon APIs and offer pre-built Amazon Ads, Amazon Seller Central, and Vendor Central data apps. Using pre-built apps not only ensures compliance with Amazon Data Protection and Acceptable User Policies, it eliminates complex Amazon developer configuration and approval processes. Not using official Amazon-approved data services puts Sellers and Vendors at compliance risk. This is why Openbridge has invested significant resources to become a verified Amazon Advertising API and Amazon Selling Partner API data provider.
Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use. Unlike our competitors, we do not require users to create apps or use unapproved bots, screen, web, or data scrapers. We do not ask you to create Amazon developer accounts, build Amazon apps, or navigate Amazon's approval processes.
Power My Analytics only supports storing data natively in a MySQL database technology or BigQuery via exports. With Openbridge, data is always fully-owned and controlled by you.
Power My Analytics offers pre-built marketing reports. The reporting features cover common digital marketing analytics use cases for popular data sources. While not visually compelling dashboards, they provide ready-made, cost effective reports with clients in mind.
Openbridge is focused on data automation, not basic reporting. As a result, we do not offer pre-built dashboards, custom reports, simple marketing reports, or Google Sheets reporting tools like Power My Analytics. Our approach is to empower teams with data, allowing marketing agencies, brands, or analysts the freedom to create insightful dashboards with reporting solutions they love to use.
Our automation tool unifies feeds into your favorite data destinations so you can use visualization tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Qlik Sense, and many others.
This flexibility means analysts can create dashboard templates, and marketing agencies can efficiently deliver client reporting, or you can create custom dashboards tailored to your digital marketers' marketing campaigns.
Airbridge, an open source service Openbridge released, provides access to over 200+ connectors. By supporting popular platforms with an open-access architecture, we provide the ultimate flexibility to use your favorite tools with your choice of trusted cloud warehouses or data lakes.
Power My Analytics offers limited support for Seller Central reports. Openbridge delivers comprehensive support for Amazon sales, inventory, fulfillment, settlement, brand analytics, and traffic data. As a result, we unify an expansive collection of data sources on and off Amazon so Sellers and Vendors can get a complete picture of their business.
With a comprehensive collection of Amazon data feeds at its core, our "halo" data model also includes non-Amazon channels like Facebook Insights for Pages & Posts, Instagram Insights, Facebook Ads, Google Analytics 360, Email marketing, and many others that play a crucial role in understanding customer behavior in the shopping journey.
If you are looking for a reporting automation tool to supercharge Tableau, Power BI, or Microsoft Excel, our Amazon data connector quickly allows you to integrate data to supported cloud warehouse or data lake destinations. Also, unifying Amazon and non-Amazon data gives you new pathways to understand how customers discover, consider, and purchase your products.
Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.
"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"
You can quickly streamline your manual workflows to collect, catalog, and unify data to industry leading cloud data warehouse and data lake.
No more manual file downloads. Get code-free, fully-automated Amazon Selling Partner API data pipelines for orders, inventory, traffic, fulfillment, finance, and many more.
Amazon Vendors can take a lot of time and effort to manually process their data. Openbridge automation will automatically collect, process, route, and load your Vendor Central data to a private data destination.
Harness the power of our Amazon Ads API automation, ensuring your teams have the data they need to optimize media investments.
Unlock performance and growth by tapping into the dynamic potential of Shopify's API data. Elevate your business strategies with data-driven insights, empowering you to make informed decisions that propel success.
Harness the power of our Meta API automation, ensuring your teams have the data they need to optimize media investments.
Elevate your marketing strategies with Google Marketing Cloud. Harness the power of data-driven insights to enhance campaign effectiveness and drive steady, sustainable growth for your business.
Combining the simplicity of Tableau, a data lake, and the power of AWS, Goodbaby unifies sales and marketing data analytics.
Serverless Analytics with Tableau and Amazon AthenaHowever you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.
Platform | Openbridge | Power My Analytics |
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Self-Service | ||
Free Trial | * | |
Open source | ||
On-Demand Pricing | ||
Single Source Sign-On | ||
5 Minute Activation | ||
Amazon DPP Compliance | ||
Amazon Ads Verified | ||
Amazon SP-API Verified | ||
Data Warehouse | ||
Data Lakehouse * | ||
Google Sheets | ||
Data Lakes | ||
Amazon PII Approved | ||
AWS Partner | ||
Microsoft Azure Partner | ||
Google Cloud Partner | ||
Snowflake Partner | ||
Databricks Partner | ||
Customer Support | ||
Bot Free Promise | ||
Support Analytics Tools | ||
Dashboard Creation |
* Power My Analytics offers a 14-day free trial. At the end of the 14-day trial period you will need to switch to a paid plan.
Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.
Pricing CalculatorReady-to-go connectors
Private data destinations
No coding, fully-automated
Amazon Seller Central or Vendor Central
Credit card billing
Pay-as-you-go pricing†
Premium Connectors
Everything in Standard
Credit card billing
Pay-as-you-go pricing†
† For more details on plans and pricing examples, see How Pricing and Billing Work .
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Frequent questions for platform, pricing, and definitions
No, we take a different approach. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually. Power My Analytics focuses on reports and the data they need to be rendered.
Our expertise is data engineering, so we focus on ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena.
Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others.
Openbridge offers several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.
Competitor pricing models can be challenging, unpredictable and hard to forecast. We leverage an innovative, on-demand pay-as-you-go pricing model. To see how different competitor pricing models can dramatically impact your costs compared to us, visit How The Competition Prices .
In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.
We offer a 30-day, no credit card required, free trial. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.
Yes, we support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we eliminate reporting hassles of manually wrangling messy files and data silos.
Each Openbridge plan is priced according to the type and quantity of data pipelines. What is a data pipeline? A data pipeline reflects a connector from a specific data source to a target data destination.
For example, you have two Facebook pages you want to collect insights data from and deliver to BigQuery. Each page would reflect a unique resource. These two resources would equal two data pipelines, one for each Facebook page ID delivered to BigQuery.
Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one for each Amazon Advertising profile ID.
Yes, one of the most common reviews is Power My Analytics vs Supermetrics though neither is focused on deep support for Amazon. When looking at Supermetrics vs Power My Analytics reviews keep in mind both platforms focus on pre-built reporting as primary uses cases. You can dig into what they offer at the powermyanalytics website.
We offer several connectors and destinations as "Standard" services. All plans include these types of services. Another tier of connector and destination are offered as "Premium" services.
Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .
Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.
No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.
Yes, you can change your plans in the plan and billing portal. If you downgrade a plan it may impact active data pipelines.
At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.