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Google Marketing typically refers to the various marketing and advertising services and products offered by Google, the multinational technology company known for its search engine, among other products and services. Google offers a wide range of marketing tools and platforms that businesses and advertisers can use to promote their products and services online.
Google Marketing offers a range of tools, platforms, and services to help businesses promote their products and services online and reach their target audiences. Here are some of the key offerings:
Google AdWords: Advertisers can create text ads that appear on Google's search engine results pages (SERPs) when users search for specific keywords.
Google Analytics: Helps businesses track and analyze website traffic, user behavior, and conversion rates. Provides insights into website performance, enabling businesses to make data-driven decisions.
Google Tag Manager: Simplifies the process of adding and managing website tags, such as tracking codes and analytics tags, without needing to modify website code.
YouTube Advertising: Advertisers can run video ads on YouTube, targeting users based on their interests and demographics. Options include TrueView ads (skippable), non-skippable ads, and bumper ads.
Google Marketing Platform: A suite of advertising and analytics tools, including Display & Video 360 (formerly DoubleClick Bid Manager) and Search Ads 360 (formerly DoubleClick Search). Helps advertisers plan, execute, and measure their online marketing campaigns.
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