Washington, USA
Amazon Advertising is a division of Amazon.com, Inc. that focuses on providing advertising solutions and services to businesses and brands looking to promote their products and reach customers on Amazon's various online platforms. Amazon Advertising offers a range of advertising options and tools to help sellers and marketers effectively target and engage with Amazon's vast customer base.
Amazon Advertising offers a range of advertising solutions and services to help businesses and brands promote their products, increase visibility, and reach customers on Amazon's various online platforms. Here are some of the key offerings and advertising options provided by Amazon Advertising:
Sponsored Products: These are pay-per-click (PPC) ads that appear within Amazon search results and on product detail pages. Advertisers can promote individual product listings to increase visibility and sales.
Sponsored Brands: Sponsored Brands ads feature a custom headline, logo, and a selection of products. They typically appear at the top of search results and help brands build visibility and recognition.
Amazon DSP: Amazon DSP allows advertisers to programmatically buy display and video advertising across the internet. This enables businesses to reach potential customers on and off Amazon's properties and leverage Amazon's data for targeting.
Custom Advertising Solutions: Amazon Advertising provides customized advertising solutions for larger brands and businesses. This may include strategic account management, dedicated support, and tailored campaign options.
Audience Targeting: Advertisers can leverage Amazon's extensive customer data to target ads based on customer behavior, interests, demographics, and shopping history.
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