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Code-free automated Vendor Central pipelines

Say goodbye to messy, expensive manual Vendor Central data downloads.

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Private, unified Vendor Central data

Unify Vendor Central data to a private cloud warehouse or lake fully owned by you.

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Put your Vendor Central data to work

Unlocked Vendor Central data fuels tools like Tableau, Power BI, or Looker.

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Unify, organize, and visualize your Amazon data

Easy-to-use, code-free data automation for Amazon Vendor Central

You can quickly streamline your workflow to collect, catalog, and unify your data to industry leading cloud data warehouse and data lake.

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Vendor Central

Amazon Vendors can take a lot of time and effort to manually process their data. Openbridge automation will automatically collect, process, route, and load your Vendor Central data to a private data destination.

Catalog API

Keyword Tracker

Brand Analytics

Retail Analytics

Retail Procurement

Direct Fulfillment

Real-time Traffic

Real-time Inventory

Real-time Sales

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Take things to the next level, get inspired, and go faster with automation for Vendor Central data-driven teams.

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Hasbro

Hasbro Turns Insights Into Growth

Leveraging code-free, automated services for Databricks and Azure data lake, Hasbro's data science pipelines put their data work for them by unifying marketing, social, and commerce data.

Data fuels Hasbro's performance
Unify, organize, and visualize your Amazon data

Create a unified, 360 view of all your Amazon retail and advertising activities

You can quickly streamline your workflow to collect, catalog, and unify your data to industry leading cloud data warehouse and data lake.

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Seller Central

No more manual file downloads. Get code-free, fully-automated Amazon Selling Partner API data pipelines for orders, inventory, traffic, fulfillment, finance, and many more.

Price Tracker

Keyword Tracker

Catalog API

FBA Fees

Order Reports

Finance API

Fulfillment

Inventory

Sales & Traffic

Orders API

Top Search Terms

FBM/MFN PII

Settlement

Returns

Inbound Fulfillment

Notifications API

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Advertising

Harness the power of our Amazon Ads API automation, ensuring your teams have the data they need to optimize media investments.

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Sponsored Brand

Sponsored Display

Sponsored Video

Sponsored TV

Attribution

Amazon DSP

Brand Metrics

Marketing Stream

Store Insights

Unified Amazon global sales and marketing data

Secure, unified Amazon enables data-driven efforts optimizing sales, operations, media investments, and customer experiences in any marketplaces you are worldwide .

Americas

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United States
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Canada
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Mexico
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Brazil

Europe

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UK
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Poland
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Netherlands
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Spain
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Italy
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France
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Germany
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Turkey
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India
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Egypt
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UAE

Asia Pacific

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Singapore

"We can unlock the potential of our sales data with automated data flows to quickly generate customer insights that fuel profitable revenue growth."

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Everything you need to quickly unify your data, streamline processes, and supercharge insights that deliver data-driven growth

Openbridge Self-Service Data Pipeline Automation Platform
Step One

Choose a data destination to unify your data

After activating your free Openbridge account, create a private, trusted destination to store your data using cloud data warehouses or data lakes like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena. Data destinations are always fully owned and controlled by you.

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Openbridge Self-Service Data Pipeline Automation Platform
Step Two

Pick the data source you want to unify in your destination

Leveraging certified source APIs get the data you need fast. Code-free pipelines, including open source connectors fueled by Airbridge, unify all your Amazon Selling Partner, Amazon Vendor Central, Amazon Advertising, Facebook Marketing, Google Ads, Instagram, Shopify, and many others to your private data destination. Finally, no more manual data downloads!

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Openbridge Self-Service Data Pipeline Automation Platform
Step Three

Connect your favorite tools

You are ready to take control and put your data to work! Run queries, build reports, or visualize data from a wide variety of tools like; Tableau, Power BI, Looker, Quicksight, and many others.

Unified data gives you the power and flexibility to create embedded analytics in existing applications, websites, and portals. You can deliver branded, external-facing data discovery environments for partners, client, and customers.

  • Forecasting and recommendations
  • Identification of patterns, trends
  • Product segmentation analysis
  • Create notifications and alerts
  • Flexible, easy analytics
See Data Tools

Request Vendor Central Automation Demo

Take things to the next level, get inspired, and go faster with automation for data-driver vendor teams.

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Amazon Vendor Central

Amazon Vendor Central Frequently Asked Questions

Frequent Vendor Central data pipeline questions about our free trial period, setup, and onboarding

Is there an Amazon Vendor Central API?

Yes, Openbridge offers code-free, fully automated integration to for Vendors, Sellers, and Advertisers. See the post Unlocking Amazon Vendor Central Data With New API.

What is Amazon Vendor Central?

The exclusive Vendor Central platform for manufacturers and distributors to sell their products directly to Amazon, which then sells these products to its customers. Openbridge offers code-free, fully automated integration to Amazon Vendor Central APIs, Amazon Seller Central, and Amazon Advertising.

How does Vendor Central differ from Seller Central?

Vendor Central is used by suppliers to sell directly to Amazon, while Seller Central is for merchants selling directly to customers on Amazon's marketplace. Amazon FBA is relfects 3rd party sellers who use Amazon's fulfillment services.

What are the benefits of being an Amazon Vendor?

As a Vendor, you benefit from increased exposure, the trust associated with Amazon platform, and access to a vast customer base, along with streamlined logistics and distribution.

How does an Amazon Supplier differ from an Amazon Vendor?

The term 'Amazon Supplier' often refers to businesses that supply products to Amazon, similar to Amazon Vendors. However, 'supplier' can also imply a broader range of business relationships with Amazon beyond the Vendor Central platform.

How can I use Amazon Ads to promote my products?

Boost your product visibility with Amazon Ads, including Sponsored Products, and drive more sales. Openbridge harnesses the power of the Amazon Ads API to automate your advertising data processes. Use the Sponsored Product to promote individual products, Sponsored Brand to showcase your brand, and Sponsored Display for targeted display ads. Additionally, explore Sponsored Video and Sponsored TV to expand your reach through video and TV ads.

How can I utilize Amazon Brand Analytics?

Amazon Brand Analytics offers several key dashboards to help you understand various aspects of your business. The Top Search Terms dashboard shows the most frequently searched terms, helping you identify popular keywords that drive traffic to your products. The Search Query Performance dashboard provides detailed insights into how customers find your products and helps optimize your keywords and content. Utilize the Repeat Purchase Behavior report to understand customer retention patterns and enhance brand loyalty. The Demographics dashboard offers insights into the age, gender, income, and education of your customers, allowing you to tailor your marketing campaigns more effectively. Finally, the Market Basket Analysis dashboard helps you see which products are frequently purchased together, providing opportunities for cross-selling and bundling.

What opportunities does Amazon B2B offer for vendors?

Amazon B2B offers vendors the opportunity to sell products in bulk to business customers. This includes features like business pricing, quantity discounts, and the ability to offer products under Amazon Business.

What should new sellers know about selling on Amazon?

New sellers should understand Amazon's marketplace dynamics, including competition, pricing strategies, fulfillment options (like FBA), and the importance of customer reviews and ratings.

What is the Amazon Vendor Program and who can join?

The Amazon Vendor Program is an invitation-only program where businesses sell their products directly to Amazon. It's typically open to established brands and manufacturers with the capacity to meet Amazon's supply demands.

Where can I find a comprehensive guide to Amazon Vendor Central?

A comprehensive guide for Vendors can be found on Amazon's official website and through various online resources and forums that specialize in e-commerce and selling on Amazon. For information on the types of reports and data available, see Secret To Unlocking Amazon Vendor Central Reports.

What are some essential tips for succeeding on Amazon Vendor Central?

Key tips include understanding Amazon's pricing structure, optimizing product listings for SEO, maintaining a good in-stock rate, and leveraging Amazon Marketing Services for promotions.

How do I manage my Amazon Vendor Central account effectively?

Effective Vendor operations and management involves regularly checking your account for orders, keeping track of inventory, monitoring performance metrics, and staying updated with Amazon's policies and guidelines. Our real-time Amazon retail analytics integration delivers critical insihts data needed to understand account performance. You can also get detailed performance data like views, orders, visits, and many more for your brand's Amazon Store.

How can I set up an Amazon Store?

Set up a dedicated Amazon Store to showcase a brand owners product portfolio as a digital storefront which increases consumer trust. See Optimizing Amazon Brand Store Performance for detailed analytics, insights and opportunities. Also, check the Amazon Store connector to get code-free, automated access to Amazon Store performance data.

What marketing tools are available in Amazon Vendor Central?

Amazon offers various Amazon Ads marketing tools such as A+ Content, Amazon Sponsored Products, Brand Stores, and promotional campaigns to enhance product visibility and sales.

How can I increase my sales on Vendor Central?

To increase sales, focus on optimizing your product listings, maintaining competitive pricing, leveraging Amazon's marketing tools, and ensuring high product quality and customer service.

How can a new vendor start selling on Amazon Vendor Central?

To start selling as a Vendor, you must first receive an invitation from Amazon. Once invited, you can set up your account, list your products, and comply with Amazon's vendor requirements. See our Amazon Vendor Central guide for more details on the available data from the SPAPI.

What are the main differences between Amazon Vendor Central and Seller Central?

The main difference is that Vendor Central is for direct sales to Amazon as a wholesaler, while Seller Central is for selling directly to customers on Amazon's marketplace.

What are the key benefits of using Amazon Vendor Central?

Key benefits for 1p vendors include access to a large customer base, enhanced brand visibility, streamlined logistics, and the prestige of being an official Amazon vendor.

What are the requirements to become a vendor on Amazon Vendor Central?

Requirements include an invitation from Amazon, the ability to meet Amazon's supply demands, competitive pricing, high-quality products, and adherence to Amazon's vendor policies.

How do I set up my Amazon Vendor Central account?

Vendor Central does not require a Seller Central account. Setting up your Vendor account involves accepting Amazon's invitation, completing the registration process, providing business details, and setting up your product listings and payment information.

What are some effective strategies for selling on Amazon Vendor Central?

Effective strategies include using Amazon Brand Registry, optimizing product listings for search, maintaining competitive pricing, ensuring consistent product availability, and utilizing Amazon Advertising (Amazon PPC) and promotional tools.

How can I get support for my Amazon Vendor Central account?

Amazons platform support can be obtained through Amazon's help resources, contacting your Vendor support team, and utilizing community forums and professional services for additional assistance. Openbridge provides fully-automated Amazon Vendor Central management for data integration with Amazon APIs.

What happened to Vendor Express?

Vendor Express has evolved into Vendor Central, offering enhanced benefits for vendors.

How does pricing work on Vendor Central?

Pricing on Vendor Central is controlled by Amazon after purchase from vendors. Vendors sell products to Amazon at a wholesale price, and then Amazon sets the retail price for customers.

How can I understand Amazon customers better?

Gain insights into Amazon customers to tailor your marketing efforts and improve customer satisfaction. Openbridge offers several tools to automate and analyze your data. Start by using the Catalog API to manage product data, and the Keyword Tracker for tracking customer search terms. Utilize Brand Analytics and Retail Analytics to gain deeper insights into sales and market trends. Additionally, tools like Retail Procurement and Direct Fulfillment help optimize your supply chain. For real-time data, explore Real-time Traffic, Real-time Inventory, and Real-time Sales.

How do I manage purchase orders in Vendor Central?

Efficiently manage purchase orders within Vendor Central to ensure timely fulfillment and accurate inventory tracking. Openbridge provides a seamless integration to automate the collection, processing, and routing of your purchase order data. Utilize the Retail Procurement tool to streamline your procurement process. Additionally, the Direct Fulfillment service helps manage orders directly from your inventory to customers. For real-time tracking and updates, leverage the Real-time Inventory and Real-time Sales tools.

What is the Amazon Vine program?

The Amazon Vine program allows vendors to get reviews from trusted reviewers, boosting product credibility.

How Do I Optimize My Product Listings on Amazon Vendor Central?

Optimizing your product listings involves using relevant keywords, high-quality images, and clear, engaging product descriptions. Ensure that your product titles are concise and include the main features, while bullet points and descriptions highlight the unique selling points of your product. Regular optimization improves visibility and sales performance.

What Product Information Should I Include in My Listings?

Providing comprehensive and accurate product information is key to creating effective listings. This includes the product title, detailed description, bullet points, high-resolution images, product dimensions, weight, and any necessary compliance or certification details. Accurate information helps customers make informed decisions and improves overall trust in your brand.

How Can I Manage My Product Listings Effectively?

Managing product listings effectively involves regularly reviewing and updating your listings. Use the "Manage Products" section to make changes to pricing, availability, and descriptions. Regular updates ensure your listings remain competitive and compliant with Amazon’s guidelines while reflecting accurate inventory and product details.

What analytics and reporting tools does Vendor Central provide?

Amazon provides advanced tools like Vendor Retail Analytics, Brand Analytics, Vendor Central Rapid Retail Analytics, and reporting tools that offer insights into sales performance, inventory levels, traffic, and conversion rates, helping vendors make informed business decisions.