Amazon Selling Partner API | Code-free, fully-automated SP-API data connector

Step One

Choose a data destination to unify your data

After activating your free Openbridge account, create a private, trusted destination to store your data using cloud data warehouses or data lakes like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena. Data destinations are always fully owned and controlled by you.

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Step Two

Pick the data source you want to unify in your destination

Leveraging certified source APIs get the data you need fast. Code-free pipelines, including open source connectors fueled by Airbridge, unify all your Amazon Selling Partner, Amazon Vendor Central, Amazon Advertising, Facebook Marketing, Google Ads, Instagram, Shopify, and many others to your private data destination. Finally, no more manual data downloads!

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Step Three

Connect your favorite tools

You are ready to take control and put your data to work! Run queries, build reports, or visualize data from a wide variety of tools like; Tableau, Power BI, Looker, Quicksight, and many others.

Unified data gives you the power and flexibility to create embedded analytics in existing applications, websites, and portals. You can deliver branded, external-facing data discovery environments for partners, client, and customers.

Forecasting and recommendations
Identification of patterns, trends
Product segmentation analysis
Create notifications and alerts
Flexible, easy analytics

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Amazon Selling Partner (SP-API)

Amazon Selling Partner (SP-API) Frequently Asked Questions

Frequent Amazon Selling Partner (SP-API) data pipeline questions about our free trial period, setup, and onboarding

What is Amazon SP-API and How Does it Differ from Amazon MWS?

Amazon SP-API (Selling Partner API) is the next generation suite of API-based automation functionalities that enables Amazon sellers to manage their listings, orders, payments, reports, and more. It differs from Amazon MWS (Marketplace Web Service) in terms of improved data access, scalability, and modernized features. For more information about the new API see our post Amazon Releases New Selling Partner API (SP-API).

Do you support the Amazon MWS API?

No, we no longer support the Amazon MWS API, just the Amazon Seller Partner API. For more information about the new Amazon SP API see our post Amazon Releases New Selling Partner API (SP-API).

How to Integrate Amazon SP-API with Your E-commerce Platform?

There are two options for integrating Amazon SP-API with your e-commerce platform. Option 1 building it yourself, obtaining AWS credentials, registering for Amazon SP-API, and setting up the API environment. Detailed guidance can be found in the Amazon SP-API documentation and it requires technical knowledge in API integration. The second option is using the Openbridge apps which handle all the Amazon SP API integration work for you across all supported marketplaces.

Can You Automate Selling on Amazon Using the Amazon Selling Partner API?

Yes, the Amazon Selling Partner API allows for automation of various tasks related to selling on Amazon, such as inventory management, order processing, and accessing sales data. It's a powerful tool for sellers to streamline their operations and increase efficiency.

What Are the Key Features of Amazon SP-API?

Key features of Amazon SP-API include enhanced order management, better inventory tracking, efficient payment reconciliation, and access to detailed analytics and reports. It provides a more comprehensive and efficient way of managing sales and operations on Amazon.

How to Access and Set Up Amazon SP-API for Your Amazon Seller Account?

To access and set up Amazon SP-API, you'll need to have an Amazon seller account, register for Amazon SP-API through your seller central, and configure your API settings. The process involves technical steps such as obtaining credentials and setting up API clients.

How Does Openbridge Simplify Integration with Amazon Advertising, Seller Central, and Vendor Central APIs?

Openbridge, a leader in Amazon Advertising, Seller Central, and Vendor Central automation, streamlines the integration process by offering code-free, fully-automated data pipelines. This Amazon Automation enable teams to set up and manage their Amazon-related data integrations in just minutes. This user-friendly approach eliminates the need for extensive coding or technical expertise, making it accessible for businesses of all sizes. By simplifying the data integration process, Openbridge empowers teams to focus on analyzing and utilizing their Amazon data effectively, enhancing their decision-making and operational efficiency in the competitive e-commerce landscape.

Do you support the Catalog Items API, Fulfillment Inbound API, Pricing API, and Finance API?

Yes, we support various amazon api endpoints including the Catalog Items API, Fulfillment Inbound API, Pricing API, Finance API, and many more.

Are Your Approved For Restricted Token API Calls?

Yes, Openbridge is approved to make restricted token API calls on behalf of an Amazon business. The Openbridge apps have the necessary permissions to access personally identifiable information (PII) and other sensitive data on behalf of our customers. This allows us to provide secure and reliable data integration services for Amazon sellers and vendors. For more information about access to restricted token API calls, see our article: Understanding Amazon PII in the Selling Partner API.

Is Openbridge Listed In The Amazon Selling Partner Appstore?

Yes, Openbridge is approved and listed in the Selling Partner Appstore.

How Does the New Amazon SP-API Support Vendors?

The new Amazon Selling Partner API (SP-API) has expanded its capabilities to better support Amazon Vendor Central. It offers enhanced features for direct fulfillment, inventory and order management, and improved data analytics, and near real-time retail data feeds. Vendors can now access more detailed information about their products and sales, streamline their operations, and better integrate their systems with Amazon's platform. This includes APIs specifically for vendor orders, product pricing, and product catalog management. These improvements are designed to make the process more efficient and user-friendly, offering vendors a more robust and comprehensive tool for managing their Amazon sales.

What Are the Latest Updates in Amazon SP-API for Sellers?

The latest updates in Amazon SP-API include enhanced data security, new functionalities for order management, and improved integration capabilities with third-party applications. Keeping up with these updates is crucial for sellers to maintain efficiency and compliance.

How Can Third-party Sellers Benefit from Amazon's Selling Partner API?

Third-party sellers can leverage the Amazon Selling Partner API to automate and streamline their business processes, gain detailed insights into their sales data, and efficiently manage inventory and orders, leading to improved business decisions and growth.

What is the Role of Amazon Seller Central API in the Amazon Selling Partner Program?

The Amazon Seller Central API plays a crucial role in the Amazon Selling Partner program by providing sellers with direct access to their Amazon Seller Central account data, enabling them to manage their online business more effectively and efficiently.

How Can You Develop and Integrate Software with the Amazon SP-API?

Developing and integrating software with the Amazon SP-API involves understanding Amazon's API documentation, using appropriate development tools, and adhering to Amazon's API guidelines and best practices for secure and efficient integration.

What Tutorial Resources are Available for Learning SP-API Amazon?

Several resources are available for learning SP-API Amazon, including Amazon's official documentation, online tutorials, developer forums, and community-driven content. These resources provide valuable insights into API integration, feature usage, and troubleshooting.

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Amazon Seller Central

Price Tracker

Keyword Tracker

Catalog API

FBA Fees

Order Reports

Finance API

Fulfillment

Inventory

Sales & Traffic

Orders API

Top Search Terms

FBM/MFN PII

Settlement

Returns

Inbound Fulfillment

Notifications API

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"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"

Unify all your Amazon data

Amazon Vendor Central

Catalog API

Keyword Tracker

Brand Analytics

Retail Analytics

Retail Procurement

Direct Fulfillment

Real-time Traffic

Real-time Inventory

Real-time Sales

Amazon Advertising

Sponsored Product

Sponsored Brand

Sponsored Display

Sponsored Video

Sponsored TV

Attribution

Amazon DSP

Brand Metrics

Marketing Stream

Store Insights

Unified Amazon global sales and marketing data

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"We can unlock the potential of our sales data with automated data flows to quickly generate customer insights that fuel profitable revenue growth."

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