Amazon Advertising API

Step One

Choose a data destination to unify your data

After activating your free Openbridge account, create a private, trusted destination to store your data using cloud data warehouses or data lakes like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena. Data destinations are always fully owned and controlled by you.

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Step Two

Pick the data source you want to unify in your destination

Leveraging certified source APIs get the data you need fast. Code-free pipelines, including open source connectors fueled by Airbridge, unify all your Amazon Selling Partner, Amazon Vendor Central, Amazon Advertising, Facebook Marketing, Google Ads, Instagram, Shopify, and many others to your private data destination. Finally, no more manual data downloads!

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Step Three

Connect your favorite tools

You are ready to take control and put your data to work! Run queries, build reports, or visualize data from a wide variety of tools like; Tableau, Power BI, Looker, Quicksight, and many others.

Unified data gives you the power and flexibility to create embedded analytics in existing applications, websites, and portals. You can deliver branded, external-facing data discovery environments for partners, client, and customers.

Forecasting and recommendations
Identification of patterns, trends
Product segmentation analysis
Create notifications and alerts
Flexible, easy analytics

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Amazon Advertising Frequently Asked Questions

Frequent Amazon Advertising data pipeline questions about our free trial period, setup, and onboarding

What is Amazon Advertising?

Amazon Advertising encompasses a range of services including Amazon Ads, Sponsored Products, Sponsored Brands, and Amazon PPC (Pay-Per-Click). It allows sellers and brands to promote their products on Amazon's platform, enhancing visibility and sales.

How do Amazon Ads work?

Amazon Ads, including Sponsored Products and Sponsored Brands, work by allowing sellers to bid on keywords. When a customer searches for these keywords, the ads appear in prominent positions on Amazon's search results or product pages. This includes Headline Search Ads, now known as Sponsored Brand Ads.

What are Sponsored Brand Ads?

Sponsored Brand Ads, previously known as Headline Search Ads, are a type of Amazon advertising that allows brands to promote multiple products and their brand logo with a custom headline in search results. These ads are crucial for brand awareness and visibility on Amazon SERP (Search Engine Results Page).

Can you explain Sponsored Product Ads?

Sponsored Product Ads are keyword-targeted ads that allow you to promote individual product listings on Amazon. They appear in search results and on product detail pages, helping drive sales and product visibility.

What is Amazon DSP?

Amazon Demand-Side Platform (DSP) enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. This includes options for Product Display Ads and Sponsored Display Ads, offering a comprehensive approach to advertising across Amazon's network.

How does Amazon PPC (Pay-Per-Click) work?

Amazon PPC is an advertising model where advertisers pay a fee to Amazon when a shopper clicks on their ad. This model is commonly used for Sponsored Products, Sponsored Brands, and Sponsored Display Ads. It's a key strategy for increasing ad revenue and managing advertising costs effectively.

What are the benefits of Amazon Advertising Platform?

The Amazon Advertising Platform offers a range of benefits, including targeted reach, detailed performance metrics, and the ability to influence shoppers at various stages of their buying journey. It integrates various ad formats like Display Ads and Video Ads to maximize brand exposure.

What is Amazon Attribution?

Amazon Attribution is a measurement solution that provides brands with insights into how their non-Amazon marketing channels impact customer activity and sales on Amazon.

How does Amazon Attribution work?

Amazon Attribution works by tracking user interactions with marketing content outside of Amazon, such as ads on other websites or social media, and then correlating this data with actions taken on Amazon, like purchases or product views.

Who can benefit from using Amazon Attribution?

Amazon Attribution is beneficial for brands and advertisers who use multiple marketing channels and want to understand how each channel contributes to their overall performance on Amazon.

What are ACOS and TACOS in Amazon Advertising?

ACOS (Advertising Cost of Sales) and TACOS (Total Advertising Cost of Sales) are key metrics in Amazon Advertising. ACOS measures the efficiency of an advertising campaign, it's a direct indicator of how much you spend on advertising for every dollar of revenue generated from those ads. On the other hand, TACOS considers the total sales (both organic and ad-driven) in its calculation, provides understanding around effectiveness of advertising campaigns in driving overall sales growth, beyond immediate ad-driven sales.

What is Amazon Marketing Stream?

Amazon Marketing Stream is a service that provides brands and advertisers with real-time data and insights about their advertising campaigns on Amazon. It helps in optimizing marketing strategies by offering detailed performance metrics.

How does Amazon Marketing Stream benefit advertisers?

Amazon Marketing Stream benefits advertisers by providing immediate access to data about their campaigns, enabling quick adjustments and optimizations to improve performance and ROI.

What kind of data can be accessed through Amazon Marketing Stream?

Through Amazon Marketing Stream, advertisers can access a variety of data including click-through rates, impressions, conversion metrics, and other key performance indicators relevant to their campaigns.

Can you explain Amazon Sponsored Display Ads?

Amazon Sponsored Display Ads are self-service display ads that appear on and off Amazon. They help advertisers reach relevant audiences browsing products or categories related to their brand. These ads are a part of Amazon's PPC model and are essential for driving product visibility and ad revenue.

What is the difference between Sponsored Brands and Sponsored Products?

Sponsored Brands showcase your brand and multiple products, while Sponsored Products promote individual listings and appear directly in search results and on product detail pages. Both play a significant role in Amazon's advertising ecosystem, influencing ad spend and advertising cost.

How can Amazon FBA sellers leverage advertising?

Amazon FBA (Fulfillment by Amazon) sellers can leverage advertising through Sponsored Product Ads, Sponsored Brands Ads, and Amazon DSP to enhance product visibility and sales. Utilizing Amazon's advertising services, FBA sellers can effectively reach a wider audience on Amazon Marketplace.

What role does Amazon Brand Registry play in advertising?

Amazon Brand Registry plays a crucial role in advertising by providing brand owners with powerful tools Amazon Brand Metrics tools for insights as well as create and manage their brand presence on Amazon. It helps in protecting the brand and enhancing advertising efforts through exclusive access to Sponsored Brands and Amazon Stores.

What is the Amazon Marketing Cloud?

Amazon Marketing Cloud is a secure, privacy-safe analytics service in AWS that provides advertisers with a holistic view of their media performance on Amazon.

How can I use Video Ads on Amazon?

Video Ads on Amazon allow advertisers to engage customers with compelling video content in shopping results or as part of a brand's store experience.

What is the role of Brand Awareness in Amazon Advertising?

Brand Awareness campaigns on Amazon help advertisers introduce their brand and products to a broader audience, increasing recognition and customer trust.

What are Amazon Marketing Services?

Amazon Marketing Services (AMS) offers targeted cost-per-click advertising solutions to help sellers reach new customers and drive sales on Amazon.

How does Amazon FBA (Fulfillment by Amazon) integrate with advertising?

While Amazon FBA primarily deals with fulfillment, it complements advertising efforts by ensuring a seamless customer experience, from ad click to product delivery.

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